Opinions

Consumer health 11 August 2025

When consumerism meets continuity: the tension between patient autonomy and soft paternalism

Market-driven health care is reshaping the GP–patient relationship, threatening the continuity, time, and trust that define general practice. This commentary examines how rising consumerism, marketing-led misinformation, and digitally fragmented care are undermining the foundations of clinical judgement, effective communication, and the evolving professional identity of general practitioners.

Lead image 2025 08 08 T085355 557