THE problem that doctors are trying to solve is the need to help people with a health problem who are seeking care to get better with the least risk of harm.

The advising or prescribing of medicines has been one modality used by health professionals to provide care to patients with symptoms. Before the Second World War, there were few readily available medicines with much pharmacological effect. It has been said that there was opium or morphine and that the rest were essentially bottles of coloured water displayed in the front windows of pharmacies. A senior colleague once told me that in those times, Australian GPs would sometimes prescribe a medicine called “ADT”, which instructed the pharmacist to dispense “any damned thing”. Most readily available medicines had so little pharmacological action that they were essentially placebos.

The development since the mid-20th century of powerful medicines that have enabled effective treatment of many previously disabling or fatal diseases has rightly focused the attention of the public and of the medical profession on pharmacology and its many benefits. An unintended and unrecognised corollary of this is an assumption and belief that all of the effects of any medicine result entirely and only from the chemical compounds in it, leading to a neglect of what is sometimes called the “art” of medicine in which “the doctor is the treatment”.

Medicines with powerful intended effects can have powerful adverse effects. “First do no harm” is one of the oldest mottos in medicine. The lack of pharmacologically inert placebo medicines in the market forces GPs who wish to prescribe a placebo medicine instead to prescribe active medicines that can cause adverse effects.

Patients allocated to placebo treatments in some trials have had improvements in their conditions (here, here and here), which are often attributed to flawed study design or methods, regression to the mean or other mechanisms. The large number of trials that have used placebos as controls means that there have been more studies of placebo than of any other medicine. Reports of beneficial effects of placebo medicines have stimulated serious research such as that conducted by the Program in Placebo Studies and the Therapeutic Encounter at Harvard University, and to the formation of professional organisations dedicated to this topic.

Participating in a placebo-controlled trial does not represent usual care. This is because volunteering for a research study, agreeing to use and actually using an experimental medicine that might be a placebo creates its own expectations. Trials of new medicines that use placebos as controls should include a third arm in which participants are not asked to use any experimental medicine.

Placebo medicines occupy an interesting conceptual space between treatments that are medicines and treatments that are not medicines. Like the photon that is simultaneously a wave and a particle, placebos might be both a medicine and a treatment that is not a medicine.

Placebo medicines can fulfil the desire of some people for a medicine to take or to use to treat their problem or condition, even when their doctor feels that no active medicine is likely to benefit and might cause harm. Ingesting a tablet that is a tangible representation and reminder of the doctor’s advice and reassurance carries powerful symbolism. The use of an “open-label” or “declared” placebo medicine lets the person discover that it is in fact their own ability, skills, knowledge and wisdom that is the “active ingredient” that lets them feel and function better (here, here, here and here). The offering and acceptance of an open-label placebo may suit patients who think that they don’t want to do psychotherapy and who know that a tablet or other form of medicine is what will help them. It may also appeal to doctors who have no interest or skill in overt psychotherapy.

If the use, or even just the concept, of open-label placebo medicines achieves nothing else, it serves to remind us of the role and the importance of the “therapeutic encounter” in health care.

Dr Oliver Frank, is a specialist general practitioner in Adelaide, and is a Senior Research Fellow in the Discipline of General Practice at the University of Adelaide.



The statements or opinions expressed in this article reflect the views of the authors and do not represent the official policy of the AMA, the MJA or InSight+ unless so stated.



Open label placebo medicines can have a powerful effect
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4 thoughts on “Placebos and the importance of therapeutic encounters

  1. Sue Ieraci says:

    It’s unclear what the author is arguing for here. The placebo effect – from both sham ‘medications’ and from a sympathetic provider – is well-established and researched. Of course a percentage of test subjects will feel better despite being in the control arm of a study – that’s why new therapies have to perform better than the control arm to be considered effective. Then, it’s important to distinguish a subjective sense of improvement of symptoms from tissue healing, as well as distinguishing correlation from causation.

    The more important question, in my view, is whether it is ethically acceptable to deceive a patient through the use of placebo “medications”. In my view, our society no longer considers this ethical (at least from the medical profession – though it is widely practiced by ‘alternative’ providers).

    So, why not provide the open, honest placebo benefit of being an empathetic provider, without the dummy tablets? Being a good clinician includes being able to understand a patient’s needs, offer an explanation that is understood by the patient, and come up with a plan together. None of this requires scam ‘remedies’, although it can often include the placebo effect of the consultation.

  2. Anonymous says:

    Well put!
    And so effective

  3. John Taylor says:

    As a profession that feels it need to do something to solve a patient’s problem, we sometimes forget that doing nothing can be the best treatment. It was the hardest thing I learnt to do! We all feel we should “fix” something, and as the available options increase exponentially, so does our desire to do something, when doing nothing can be an option. Mother Nature has been at this a lot longer than us, and sometimes will do her job if given a little time. Doing nothing does mean ongoing observation and review of a situation, but active interference will always have possible adverse effects, whereas observation has none. And of course the review procedure will reassure the patient as well, and aid their recovery with explanation and education. It is easy to think that the patient understands how their body and mind work, when in reality they may have very scant knowledge. Every encounter should have an educative content.
    First do no harm may mean doing nothing first.

  4. Anonymous says:

    i agree wholeheartedly.
    i think doctors often start off with the bright eyed notion that drugs are the best answer to a patient’s problem, but gradually come to notice the difference a listening ear and an open and non judgemental approach can make to a patient’s anxiety. i am constantly surprised by how little people know about their own bodies and the major changes that can come about with education in a non condescending way.
    i am concerned that the rise in telehealth, though obviously necessary at the moment may take away the intimacy and connection of a face to face encounter, quite apart from the dangers of not being able to examine.

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